Overview
- Apple introduced four phones—iPhone 17, the new ultrathin iPhone Air, 17 Pro and 17 Pro Max—featuring a redesigned, top‑spanning rear camera bar.
- The iPhone Air measures around 5.6 mm thick, making it the thinnest iPhone to date, while Pro models add long‑zoom camera hardware and other imaging upgrades.
- A19 and A19 Pro chips on a 3 nm process boost performance and enable expanded on‑device AI capabilities across the lineup.
- Preorders begin Sept. 12 with retail availability on Sept. 19; U.S. starting prices: $799 (iPhone 17), $999 (Air), $1,099 (Pro), $1,199 (Pro Max).
- Apple also announced Apple Watch Series 11, SE 3 and Ultra 3, plus AirPods Pro 3 with live translation and health sensors; some outlets report a production shift to India.