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Apple Unveils iPhone 17 Lineup With Ultra-Thin iPhone Air as Preorders Begin Sept. 12

The launch advances 120Hz across the range, raises base storage to 256GB, expands eSIM-only configurations.

Overview

  • Apple announced four phones — iPhone 17, 17 Pro, 17 Pro Max, and the 5.6mm iPhone Air — powered by new A19 and A19 Pro chips plus the N1 wireless chip with Wi‑Fi 7, Bluetooth 6, and Thread.
  • Pro models adopt a full‑width camera plateau and a triple 48MP Fusion system with a new telephoto capable of up to 8x optical‑quality zoom, alongside an upgraded 18MP Center Stage front camera.
  • All models feature 120Hz ProMotion displays and start at 256GB; U.S. prices begin at $799 for iPhone 17, $999 for Air, $1,099 for 17 Pro, and $1,199 for 17 Pro Max.
  • The iPhone Air is eSIM‑only worldwide and emphasizes thinness with a single 48MP Fusion rear camera, while Pro models return to an aluminum build with vapor‑chamber cooling and larger batteries.
  • Apple confirms eSIM‑only availability for non‑Air models in select markets including the U.S., Canada, Japan, and Gulf states, and a Weibo leaker claims the Air may not launch in China, which Apple has not confirmed.