Overview
- Apple announced the iPhone 17 family — iPhone 17, the new iPhone 17 Air, iPhone 17 Pro and Pro Max — at its Sept. 9 keynote in Cupertino.
- The Air debuts as an ultrathin option, with outlets describing a roughly 6.6‑inch display and a single rear camera geared to its slimmer design.
- Coverage reports A19 chips across the range and 120 Hz ProMotion displays for all models, with Pro versions gaining 24 MP front cameras and increased RAM.
- Reports point to a redesigned full‑width camera bar on the Pro phones housing triple 48 MP lenses, based on analyst and media accounts.
- Apple also introduced Apple Watch Series 11, Apple Watch Ultra 3 and AirPods Pro 3, with media citing preorders starting Sept. 12 and availability from Sept. 19 alongside early, varying price estimates.