Overview

• Apple introduced four models—iPhone 17, 17 Air, 17 Pro and 17 Pro Max—with the Air replacing the Plus as an ultrathin option.
• Pro models are reported to adopt a full‑width rear camera bar with triple 48‑megapixel sensors and an upgraded 24‑megapixel front camera.
• New A19 and A19 Pro chips power the range, with reports of up to 12 GB RAM on Pro models and higher base storage starting at 256 GB on select phones.
• U.S. pricing reported by media places the iPhone 17 at about $799, the Air at $1,099, the Pro at $1,199 and the Pro Max at $1,299, with top Pro Max configurations reaching $1,699.
• Apple also highlighted updates to Apple Watch (Series 11 and Ultra 3) and AirPods, with preorders expected September 12 and retail availability around September 19.