Overview

• iPhone Air debuts at 5.6 mm with a 6.5‑inch display, titanium frame and Ceramic Shield coatings, using eSIM only worldwide to free space for a larger battery.
• iPhone 17 Pro and Pro Max move to 6.3‑ and 6.9‑inch displays, adopt a full‑width rear camera module, add larger batteries and improved thermal dissipation, and support faster charging to 50% in 20 minutes.
• Apple Intelligence runs on device to power writing suggestions, FaceTime audio and video translation, and automatic selfie mode adjustments.
• AirPods Pro 3 introduce real‑time translation with stronger noise cancellation and a fitness sensor, are priced at €249, and are slated for U.S. availability on September 19 at $249 with up to eight hours of use with ANC.
• Apple Watch Series 11, SE 3 and Ultra 3 bring 5G and expanded health monitoring, including hypertension analysis pending FDA and European approvals; Europe pricing starts at €459 for Series 11, €279 for SE 3 and €909 for Ultra 3, while iPhone pricing starts at €979 for iPhone 17, €1,239 for iPhone Air and €1,339/€1,489 for Pro/Pro Max.