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4w ago

Apple Unveils iPhone 17 Lineup, Debuts Ultrathin iPhone Air, Sets Sept. 12 Preorders

Standard 120 Hz displays with new A19 chips define the upgrade across the range.

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Overview

  • Apple introduced four models—iPhone 17, iPhone 17 Air, iPhone 17 Pro and Pro Max—with the Air emerging as the thinnest at about 5.6 mm and replacing the Plus tier.
  • All models move to ProMotion 120 Hz screens and new 3 nm A19/A19 Pro silicon aimed at faster performance and more on‑device AI capability.
  • A redesigned rear camera bar spans the top of the phone, with higher‑end models adding advanced telephoto options and support for simultaneous front‑and‑rear video capture.
  • Preorders open Sept. 12 and retail sales begin Sept. 19, with U.S. prices starting at $799 for iPhone 17, $999 for iPhone Air, $1,099 for iPhone 17 Pro and $1,199 for Pro Max.
  • Apple also refreshed its ecosystem with AirPods Pro 3 featuring live translation and health sensors, plus Apple Watch Series 11, SE 3 and Ultra 3 with new health and connectivity features; some reports say production is shifting to India.