Overview

• Apple introduced four iPhone 17 models, highlighted by the 5.6 mm iPhone 17 Air that becomes the company’s thinnest phone to date.
• The iPhone 17 Air features a single rear camera and a new magnetically attached external battery accessory, with Apple stressing durability despite the slimmer build.
• New Apple Watches arrived: Series 11 adds 5G, a blood-pressure alert feature and a sleep score, the SE gains an always-on display and 5G, and Ultra 3 supports satellite SOS with up to 42 hours of battery life.
• AirPods Pro 3 were announced with an integrated heart-rate sensor, stronger noise cancellation and improved battery life, priced at €249 with preorders open and availability on September 19.
• Apple did not present a foldable iPhone, with reporting continuing to point to a potential 2026 debut.