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Apple Unveils iPhone 17 Line With Ultra‑Thin iPhone Air, Plus New AirPods Pro 3 and Apple Watch Models

Analysts said the showcase reinforced a hardware‑first strategy over splashy generative‑AI features.

Overview

  • The new iPhone Air is Apple’s thinnest phone at 5.6 mm and pairs a 6.5‑inch display with the A19 Pro chip, an in‑house C1X modem for improved battery life, a single rear camera, and eSIM only internationally with no SIM tray.
  • Across the iPhone 17 range, Apple emphasized gains in battery life, processing power, and photography, with redesigned rear camera areas on Pro models to improve balance and heat dissipation.
  • Apple set prices at €1,229 for the iPhone 17 Air in France, ranging up to €1,479 for the Pro Max, with U.S. pricing spanning roughly $800 to $1,200 depending on the model.
  • AirPods Pro 3 add real‑time audio translation, a built‑in heart‑rate sensor, stronger noise cancellation, and fitness tracking features.
  • New Apple Watch models introduce blood‑pressure detection with hypertension risk alerts, 5G across the line, and satellite communication on the Watch Ultra 3, as Apple’s iOS 26 rolls out Apple Intelligence features seen as incremental; Tim Cook said recent U.S. tariffs added $800 million in costs last quarter and an estimated $1.1 billion this quarter.