Overview

• The new iPhone Air is 5.6 millimetres thick and eSIM‑only worldwide, a design shift that frees internal space for a larger battery.
• A19 and A19 Pro chips power Apple Intelligence to run tasks like translation and writing suggestions locally on the device.
• AirPods Pro 3 introduce live conversation translation, stronger noise cancellation, and a heart‑rate sensor, priced at €249/$249 from September 19.
• Apple Watch Series 11 adds an algorithm intended to detect hypertension, with rollout contingent on approvals from the FDA and European regulators.
• Apple confirmed pricing and availability, with preorders beginning September 12 in Italy and retail sales on September 19, while keeping list prices broadly in line with last year.