Overview
- Apple announced the iPhone Duo foldable and the iPhone 18 Pro and Pro Max during its event on Wednesday, Sept. 9, with the Pro models open for preorder and the Duo set for later availability.
- The iPhone Duo features a 5.4‑inch external Super Retina XDR display and a 7.6‑inch internal display and will start in Europe at €2,299 with a 2TB model priced at €3,799 and preorders beginning Oct. 16 for an Oct. 23 ship date.
- The iPhone 18 Pro and Pro Max use a new A20‑Pro chip, have 6.3‑inch and 6.9‑inch Super Retina XDR displays respectively, and carry starting prices around €1,449 with Pro preorders slated to begin Sept. 12 and in‑store availability from Sept. 18.
- CEO John Ternus framed the lineup around on‑device AI and personal‑data integration, calling the iPhone an “Intelligent Personal Hub” and highlighting software and camera advances meant to leverage the A20‑Pro chip.
- Apple also introduced two new AirPods with stronger active noise cancellation and mid‑September pricing and availability, while multiple outlets reported that the standard iPhone 18 may be delayed to spring 2027 and that Watch updates this year are likely modest.