Overview

• Apple has introduced a new feature for its App Store subscriptions, termed “contingent pricing,” which allows developers to offer discounted subscription rates to users who are already subscribed to another service.
• The new pricing strategy is designed to provide more flexibility and incentives for both developers and customers, potentially leading to increased customer satisfaction and higher subscription retention rates.
• Contingent pricing enables developers to set a lower subscription price for users as long as they maintain an active subscription to a different service, either from the same developer or from another.
• This approach not only benefits users with more affordable subscription options but also provides developers with a unique tool to cross-promote apps and build a more robust subscriber base.
• Currently in its pilot phase, Apple has announced that more details about this feature will be available in January.