Overview
- Apple released a new intro video featuring a vibrant Apple TV logo that will play before its shows and films.
- The clip carries the caption “This is just the beginning.”
- Oscar winner Finneas Baird O’Connell composed the short mnemonic and announced his involvement on Instagram, saying he was honored to create it.
- Apple confirmed in October that the streaming service dropped the plus sign as part of a rebrand to Apple TV.
- Since its 2019 launch, Apple Originals have earned 620 wins and 2,816 nominations, including CODA’s Best Picture and other Academy Awards.