Overview
- Apple announced a limited-edition textile carrier co-created with MIYAKE DESIGN STUDIO that expands to fit any iPhone and small items, revealing the screen when stretched.
- The accessory comes in two models: a short-strap version at $149.95 in eight colors and a long-strap crossbody at $229.95 in three colors.
- Sales begin November 14 online and at selected Apple Stores in the United States, France, China, Italy, Japan, Singapore, South Korea and the United Kingdom, including flagships such as Apple Ginza, Regent Street, Piazza Liberty and SoHo.
- Built in Japan using 3D woven construction developed by MIYAKE DESIGN STUDIO, the piece reflects the brand’s “a piece of cloth” design approach.
- Coverage notes immediate pushback over the price and compares the release to past Apple accessories that drove conversation, including the iPod Sock and the $20 polishing cloth.