Overview
- Ad Age and TBWA\Media Arts Lab detailed an in‑camera shoot using large glass versions of the logo with real lighting and motion.
- The sequence now plays before Apple TV content in one‑, five‑, and twelve‑second cuts tailored to trailers, series, and films.
- Composer Finneas created the new sonic logo that pairs with the visual identity.
- Ad Age published a brief behind‑the‑scenes clip that was shared on X, confirming the practical production approach.
- The identity refresh follows the shift from Apple TV+ to Apple TV, with updated app icons and the SF TV typeface rolling out across platforms.