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Apple TV Wins Exclusive U.S. F1 Rights From 2026 in Five-Year Streaming Deal

Industry leaders call platform strategy a catalyst for U.S. audience growth.

Overview

  • The agreement ends ESPN’s run with Formula 1 in the United States, which began in 2017.
  • Apple will stream every practice, qualifying session, Sprint and Grand Prix on Apple TV, with some events free and U.S. integration of F1 TV at a reported $12.99 monthly price.
  • Cadillac F1 chief Dan Towriss said teams expect Apple to expand reach and are betting on the company’s subscriber base and innovation.
  • IndyCar leaders credited a new Fox deal for a more than 20% year-over-year viewership gain to an average of 1.3 million across 17 races.
  • NASCAR reported that five Cup races on Amazon Prime Video lowered the average viewer age for those events by six years.