Overview
- MLS and Apple announced the shift after approval by the league’s Board of Governors, confirming the end of the standalone Season Pass after the 2025 season.
- All regular-season games and special events, including Leagues Cup, the MLS All-Star Game, Campeones Cup, and the MLS Cup Playoffs, will be included with an Apple TV subscription worldwide with no blackouts.
- Full-season ticket holders in 2026 will receive an Apple TV subscription as part of their club packages.
- League officials cited stronger audiences when games were placed on the base tier in 2025 tests, pointing to a reported 50% lift, about 120,000 average viewers per match on Season Pass, and 3.7 million gross weekly viewers across platforms.
- The change complicates revenue-sharing tied to the original 10-year deal’s Season Pass metrics, even as Apple consolidates live sports on Apple TV alongside MLB and new U.S. Formula 1 rights.