Overview

• Apple TV+ attracts fewer viewers in a month than Netflix does in a single day.
• The service has invested over $20 billion in original programming since its 2019 launch.
• Apple is now focusing on tighter budget controls and quicker cancellations of underperforming series.
• High-profile projects like 'The Morning Show' continue to receive significant investment despite overall budget cuts.
• The company is licensing more content from competitors to reduce reliance on original productions.