Apple TV+ Scales Back Spending Amid Low Viewership

Despite heavy investments and critical acclaim, Apple TV+ captures only 0.2% of US TV viewership, prompting budget cuts and strategic shifts.

Apple TV+ attracts fewer viewers in a month than Netflix does in a single day.
The service has invested over $20 billion in original programming since its 2019 launch.
Apple is now focusing on tighter budget controls and quicker cancellations of underperforming series.
High-profile projects like 'The Morning Show' continue to receive significant investment despite overall budget cuts.
The company is licensing more content from competitors to reduce reliance on original productions.