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2h ago

Apple TV+ Raises Monthly Price to $12.99 in the U.S.

Apple says the higher rate reflects a larger ad-free library, with the $99 annual plan unchanged.

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US Olympic swimmer Ryan Murphy, from left, Tim Cook, chief executive officer of Apple Inc., and US Olympic gymnast Stephen Nedoroscik, during an event at Apple Park campus in Cupertino, California, US, on Monday, Sept. 9, 2024.
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Overview

  • The new $12.99 monthly price took effect Aug. 21 for new U.S. subscribers and select international markets, with existing users moving to the higher rate within 30 days of their next renewal.
  • Pricing for the $99 yearly plan and the Apple One bundle remains unchanged, and Apple TV+ continues to offer a single, ad-free tier that supports Family Sharing for up to six people.
  • Apple continues to forgo a lower-priced, ad-supported option even as rivals expand tiered plans.
  • In Canada, the monthly price rose to C$14.99, with other international adjustments not fully detailed.
  • Reporting by The Information says Apple TV+ is losing over $1 billion annually and analysts estimate roughly 40–45 million subscribers, as streamers including Peacock have also raised prices this year.