Apple TV+ Proposes Performance-Based Compensation Model for Creators

New plan could tie bonuses to viewer engagement and subscription metrics, aiming to incentivize higher quality content.

Apple TV+ is considering a compensation model where bonuses are based on show performance metrics like viewer engagement and new subscriptions.
The proposed model includes three criteria: subscriber sign-ups for a show, viewing time, and production cost relative to audience size.
Top-performing shows could see bonuses up to $10.5 million per season under this plan.
Netflix and Amazon are exploring similar performance-based payment structures for their content creators.
The proposal is still in early stages, with Apple seeking feedback from talent representatives and industry professionals.