Apple TV+ Prepares for Ad-Supported Tier with Strategic Hires

Recent hires from major media companies signal Apple's move towards integrating ads into its streaming service.

Apple TV+ is reportedly moving closer to introducing an ad-supported subscription tier, following a series of strategic hires from major media companies.
The streaming service recently hired Joseph Cady, a former NBCUniversal executive, to lead its advertising efforts, signaling a significant push towards ad integration.
Other recent hires include executives from DirecTV, Peacock, and FanDuel, further bolstering Apple's advertising team.
Apple has already begun advertising with its Major League Soccer Season Pass, indicating a shift towards incorporating ads into its services.
An ad-supported tier could offer a more affordable subscription option, competing with other major streaming services that have already introduced similar plans.