Apple TV+ Offers Free Weekend Access to Attract New Subscribers

The streaming service opens its full library for free from January 3-5, aiming to boost its user base and showcase its acclaimed content.

Apple TV+ is providing free access to its entire streaming library for two days, requiring only an Apple ID to participate.
The promotion highlights popular series like 'Ted Lasso,' 'Severance,' and 'Pachinko,' along with films such as 'Napoleon' and 'Killers of the Flower Moon.'
Experts suggest the short window is designed to entice viewers to start series they can't finish, increasing the likelihood of paid subscriptions.
Apple TV+ currently has 25 million subscribers, ranking eighth among streaming platforms, and aims to expand its audience with this initiative.
The free weekend aligns with broader efforts by Apple to grow its streaming presence, including potential experiments with ad-supported tiers and expanded distribution.