Overview

• Apple TV+ has traditionally focused on original content but is now seeking to license more films from other studios.
• Recent experiments with adding classic films like 'Titanic' and 'Mean Girls' have shown positive results.
• The move is seen as a strategy to compete with services like Netflix and Disney+ that offer extensive back catalogs.
• Licensing deals could include both domestic and international rights, expanding Apple TV+'s reach.
• Apple TV+ currently holds a small market share, and this strategy aims to attract more subscribers.