Apple TV+ in Talks to Expand Film Library with More Licensed Movies
The streaming service aims to boost its content offerings by negotiating deals with major Hollywood studios.
- Apple TV+ has traditionally focused on original content but is now seeking to license more films from other studios.
- Recent experiments with adding classic films like 'Titanic' and 'Mean Girls' have shown positive results.
- The move is seen as a strategy to compete with services like Netflix and Disney+ that offer extensive back catalogs.
- Licensing deals could include both domestic and international rights, expanding Apple TV+'s reach.
- Apple TV+ currently holds a small market share, and this strategy aims to attract more subscribers.