Apple TV+ Hits Generate Hundreds of Millions in Revenue, Led by Ted Lasso and Severance

New data suggests Apple TV+ original shows like Ted Lasso and Severance are driving significant revenue, though exact figures remain unverified.

Ted Lasso has reportedly generated $609.4 million in revenue for Apple TV+ across its first three seasons, with a fourth season in development.
Severance season 1 brought in over $200 million, showing strong global appeal and sustained viewer engagement through rewatchability.
Other Apple TV+ hits include The Morning Show, which reportedly earned $299.4 million, and Slow Horses, generating $184.8 million, according to Parrot Analytics.
The data comes from Parrot Analytics’ Content Valuation methodology, which estimates revenue by correlating audience demand with subscriber growth.
Critics caution that Apple has not disclosed specific subscriber or revenue figures, leaving the reported numbers unverified and subject to interpretation.