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Apple TV+ Drops ‘The Morning Show’ Season 4 Trailer, Sets Sept. 17 Premiere

The new footage teases a post‑merger power struggle, with an investigation into an alleged corporate cover‑up that questions who controls the narrative.

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Nicole Beharie, Reese Witherspoon, and Nestor Carbonell
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Overview

  • Season 4 debuts Sept. 17 on Apple TV+ with a 10‑episode run releasing weekly through Nov. 19.
  • The story is set in spring 2024 at the newly merged UBN, with themes of deepfakes, conspiracy theories and contested truth.
  • Bradley Jackson pursues a dangerous cover‑up she says involved the former UBA and led to deaths, escalating newsroom stakes.
  • Alex Levy holds a top role at UBN and moves to halt Bradley’s reporting as the trailer shows FBI activity and protest scenes, including black paint thrown on Alex.
  • Marion Cotillard and Jeremy Irons join returning leads Jennifer Aniston and Reese Witherspoon, with Charlotte Stoudt and Mimi Leder back as showrunner and director.