Overview

• Apple TV+ enriches its subscription service with over 50 licensed movies, including hits like 'Jurassic World,' 'Titanic,' and 'Kill Bill.'
• The movies are available for a limited time, with some titles expiring at the end of March and others by the end of April.
• This marks the first significant addition of third-party content to Apple TV+, which has primarily focused on original programming.
• Several movies are available in 4K and 3D, catering to subscribers with the latest Apple Vision Pro.
• The move is seen as a potential strategy to enhance subscriber acquisition and retention, following a recent price increase to $9.99 per month.