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7h ago

Apple Turns to Generative AI to Accelerate Custom Chip Design

Integrating generative AI into EDA tools could deliver a major productivity boost to Apple’s chip roadmap.

Apple logo is seen on the Apple store at The Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File Photo
Apple M4
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Overview

  • Johny Srouji said integrating generative AI into chip design could accelerate workflow and yield a huge productivity boost.
  • He highlighted that EDA firms such as Cadence and Synopsys are vital to managing the complexity of Apple’s custom silicon development.
  • Srouji recalled Apple’s 2020 all-in switch from Intel to Apple Silicon without a backup plan as a key lesson in making bold technological bets.
  • Apple is reportedly developing chips for upcoming smart glasses, AI servers and future Macs with a target launch in 2026–2027.
  • The M5 chip, built on a 3nm N3P architecture, has reportedly entered mass production and is slated to power enhanced MacBook Pro, iPad Pro and Vision Pro devices.