Overview
- The reductions target teams that sell to businesses, schools, and government agencies, including account managers and briefing center staff.
- Apple confirmed the move and characterized it as streamlining to reach more customers and eliminate overlapping responsibilities.
- Some departing employees believe Apple will lean more on third‑party resellers to handle institutional sales as a cost‑saving shift.
- The timing stands out as Apple projects a record holiday quarter with revenue near $140 billion and continues hiring in other areas.
- Notifications went out in recent weeks and follow smaller sales cuts in Australia and New Zealand, with impacted workers invited to apply for open roles.