Overview
- Apple said December set a new monthly viewing record for Apple TV, driven by Pluribus, the F1 film’s streaming debut, The Family Plan 2 and holiday programming.
- Apple Music reached all-time highs for both listenership and new subscribers during 2025, according to Eddy Cue.
- The App Store averaged more than 850 million weekly users, and developers have earned over $550 billion on the platform since 2008, with holiday traffic and spending hitting new highs.
- Apple reported Apple Pay prevented well over $1 billion in fraud and generated more than $100 billion in incremental merchant sales globally.
- Apple cited product expansions and consumer impact, including Apple Pay availability in 89 markets and AirTag/Find My airline integration linked to a 90% drop in unrecoverable luggage per SITA.