Apple Tops Q1 2025 Smartphone Sales with iPhone 16e Success

The iPhone 16e's strong performance in emerging markets propelled Apple to capture 19% of the global market, despite economic uncertainties and trade challenges.

Apple achieved the top spot in global smartphone sales for Q1 2025, marking the first time it has led the market in a first-quarter period.
The iPhone 16e, launched in March 2025 starting at $599, drove Apple's success by replacing the iPhone SE as its most affordable model.
Emerging markets like Japan, India, the Middle East, Africa, and Southeast Asia saw double-digit growth, offsetting flat or declining sales in the U.S., Europe, and China.
The global smartphone market grew 3% year-over-year in Q1 2025 but is projected to decline for the full year due to economic uncertainties and U.S. tariffs under President Donald Trump.
Samsung followed Apple with an 18% market share, while Xiaomi, vivo, and OPPO rounded out the top five global smartphone brands.