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2d ago

Apple Tops Kantar's $10.7 Trillion BrandZ Ranking for Fourth Year

Tech brands dominate the 2025 BrandZ list, with AI entrant ChatGPT debuting at No. 60 and brand equity now accounting for 33% of corporate value.

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Apple has retained the title of world's most valuable brand.
Despite AI delays, Apple becomes the world’s most valuable brand.
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Overview

  • The combined value of the Global Top 100 brands reached a record $10.7 trillion in 2025, a 29% year-over-year increase.
  • Apple retained its position as the world's most valuable brand for the fourth consecutive year, with a brand value of $1.3 trillion, representing 12% of the total Top 100 value.
  • Tech companies dominate the top five spots, with Google, Microsoft, Amazon, and Nvidia joining Apple, highlighting the sector's leadership in brand value growth.
  • ChatGPT became the first AI platform to enter the BrandZ Top 100, debuting at No. 60 with a brand value of $43.5 billion, underscoring AI's growing influence in branding.
  • Brand equity now contributes 33% of a company's total value, up from 30% in 2023, emphasizing the increasing importance of marketing in driving business success.