Overview
- Apple disclosed on Thursday that it now counts 1.5 billion paid subscriptions spanning iCloud, Apple Music, Apple TV, Apple One and App Store app subscriptions.
- Services generated $30.74 billion in the June quarter, a 12% year‑over‑year increase that set a June‑quarter record but fell short of the roughly $31.22 billion analysts expected.
- The subscription total counts paid subscriptions rather than unique customers and includes third‑party App Store subscriptions for which Apple collects a revenue cut, and Apple did not break down the mix.
- Apple said its more than 2.5 billion active devices provide the scale behind the growth and the 1.5 billion figure is up more than 50% from the roughly one billion subscriptions it reported in 2023.
- Apple flagged foreign‑exchange effects and weaker App Store activity such as slower mobile gaming and recent payment‑processing changes as headwinds that could pressure future services revenue and investor sentiment.