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Apple to Unveil M3 Chip with Enhanced Performance in 2023 Mac Update at October Event

Apple's "Scary Fast" event set for October 30th focuses on M3 Chip, believed to offer significant performance upgrades, cementing the iMac's position as an efficient gaming and professional platform.

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Overview

  • Apple's October 30th 'Scary Fast' event will likely focus on unveiling the new M3 iMac and MacBook Pro models, featuring the M3 chip.
  • The M3 chip, focusing on upgraded performance, is expected to be the main feature of the 2023 iMac. Given the significant performance upgrade, no other major hardware changes are anticipated.
  • The new M3 chip is believed to outrun current benchmark records, outperforming Apple’s M2 chips and potentially offering significantly improved gaming experiences.
  • The new iMac is expected to be a cost-effective solution for professionals who don’t necessarily need the Pro, Max, and Ultra versions of Apple’s custom chips.
  • Reports suggest that Apple's event announcement coincided with rival chip maker Qualcomm's Snapdragon Summit, possibly intending to overshadow the reveal of Qualcomm's Snapdragon X Elite processor for PCs.