Apple to Showcase AI-Enhanced Siri at WWDC 2024

The new Siri, integrated with generative AI technology, is expected to offer improved personalization and natural conversation capabilities.

Apple is reportedly working on integrating generative AI technology into Siri, with plans to showcase the improved virtual assistant at WWDC 2024.
The new Siri is expected to hold more natural conversations and offer improved personalization options.
The AI-enhanced Siri will work across multiple devices, retaining information when users switch between devices like iPhone and Mac.
Apple is also developing an 'Apple-specific creational service' that could be linked to the Shortcuts app and its functionalities.
Some AI features may differ based on subscription services, suggesting that Apple may be considering a subscription model for some of its AI services.