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Apple to Shift iPhone Strategy with Premium-Only Launch in 2026

The tech giant plans to unveil high-end models, including its first foldable iPhone, in fall 2026, with standard versions delayed until spring 2027.

Apple: So soll das iPhone 18 Pro (Max) aussehen
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Overview

  • Apple will restructure its iPhone release schedule, separating premium and standard models starting in 2026.
  • The iPhone 18 Pro, Pro Max, Air, and the company's first foldable iPhone are expected to launch in fall 2026.
  • Standard iPhone 18 and budget-friendly iPhone 18e models are planned for release in spring 2027.
  • The iPhone 18 Pro series will feature under-display Face ID and a minimalist punch-hole camera design, replacing the Dynamic Island cutout.
  • The foldable iPhone is rumored to include a 5.7-inch outer display and an 8-inch inner screen, marking a significant hardware innovation for Apple.