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Apple to Refresh AirPods Lineup in 2024 with Budget-Friendly 'AirPods Lite'

The new models, including a budget version expected under $100, aim to counteract a forecasted 4% decline in shipments.

  • Apple is planning to launch new AirPods models in 2024, including a budget-friendly version named AirPods Lite, expected to be priced under $100.
  • The AirPods Lite, alongside a mid-tier model and an updated AirPods Max, are anticipated for release in the second half of 2024, with the AirPods Lite possibly debuting in Q4.
  • Analysts predict the new AirPods models will feature a redesigned charging case with a USB-C port, and the mid-tier model may include active noise cancellation.
  • The AirPods Lite is expected to be manufactured in India by a Foxconn subsidiary, aligning with Apple's strategy to diversify its production.
  • Market analysts forecast a 4% decline in AirPods shipments in 2024, but Apple aims to counteract this with the introduction of the more affordable AirPods Lite.
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