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Apple to Preview First Foldable iPhone and New Pro Line at Sept. 9 Event

The move signals a shift to staggered launches that could reshape Apple’s premium pricing and multi‑year product roadmap.

Overview

  • Apple has scheduled a product event for Wednesday, September 9, where it is expected to unveil a foldable iPhone plus the iPhone 18 Pro and 18 Pro Max.
  • Reports and leaks describe the foldable as a book-style device with an internal flexible display near 7.8 inches and an external screen around 5.5 inches, though Apple has not confirmed final specs.
  • The Pro models are widely reported to use a new A20 Pro chip and Apple’s C2 modem and to include camera and thermal upgrades; analysts say these internal changes aim to boost performance and battery life.
  • Price and timing are unsettled because sources disagree: Bloomberg and others cite a foldable launch price above US$2,000 and a possible US$100 Pro price rise, while leaked retailer listings and some analyst estimates suggest smaller or no hikes.
  • John Ternus will lead the presentation and Apple’s roadmap beyond the event reportedly includes Watch Series 12, AirPods 5, and Mac and iPad refreshes, a cadence change that delays base iPhone 18 models into spring 2027 and could affect how buyers and rivals approach the premium phone market.