Apple to Launch New iPads and M3 MacBook Air in Early 2024
The move comes as the tech giant seeks to combat a decline in sales of Macs and iPads, which together account for nearly 15% of its revenue.
- Apple is planning to release several new models, including a faster MacBook Air and two updated iPads, early next year to help combat a decline in sales of the devices.
- The new iPad Air will have two sizes for the first time, while the Pro model of the device will be fitted with OLED screens.
- The MacBook Air will come with the speedier M3 processor that is designed in-house.
- The iPads are expected to be launched around the end of March, and that the company is also working on revamped versions of the Apple Pencil and Magic Keyboard accessories for the Pro model of the device.
- The company has faced several quarters of sales decline for Macs and iPads, which together account for nearly 15% of its revenue, as sticky inflation and high borrowing costs force consumers to dial back non-essential purchases.