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Apple to Introduce AI Search Options in Safari, Challenging Google’s Dominance

Eddy Cue’s testimony reveals Apple’s plans to integrate AI-powered search engines, as Safari experiences its first-ever search volume decline.

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The Apple store on fifth avenue, New York.

Overview

  • Apple executive Eddy Cue testified that the company is actively exploring adding AI search providers like OpenAI and Perplexity AI to Safari.
  • Safari search volumes dropped for the first time in April, attributed to users increasingly turning to AI tools for information.
  • Alphabet’s stock plunged by over 7% following Cue’s testimony, erasing more than $150 billion in market value, reflecting concerns over Google’s ad revenue model.
  • The U.S. Department of Justice is pushing for a ban on Google’s $20 billion annual payments to Apple for default search status, further intensifying antitrust scrutiny.
  • Apple’s move underscores the growing influence of AI in search and signals a potential shift in market dynamics as users embrace generative AI tools.