Overview

• Apple is in discussions with several major AI developers, including Meta, Anthropic, and Google, to integrate their models into its devices.
• The company plans to use its extensive market reach as a distribution platform, allowing developers to sell premium subscriptions through Apple Intelligence.
• This move marks a significant shift from Apple's traditional approach of developing technology in-house and avoiding partnerships with competitors.
• Apple's new AI strategy has already boosted its market capitalization by over $300 billion since its announcement.
• The success of this initiative will depend on Apple's ability to effectively harness and improve upon existing AI technologies.