Overview
- New paid placements will appear further down App Store search results beyond the single top slot used today.
- Existing search ad campaigns will be automatically eligible when the new units roll out in 2026 on devices running iOS and iPadOS 26.2 or later.
- Advertisers cannot choose specific positions, and ad location may vary within a campaign based on bid amount and auction ranking.
- Billing stays on cost per tap or cost per install, and the creative format remains the same using default or custom product pages with optional deep links.
- Apple cites discovery metrics, including over 800 million weekly visitors, nearly 65% of downloads after a search, and about a 60% conversion rate for the top search ad.