Overview
- Additional sponsored results will begin appearing further down App Store search pages, not only at the top position.
- Existing search campaigns will automatically qualify for the new placements without setup changes.
- Advertisers cannot choose specific slots, as positions are assigned dynamically based on keyword relevance and bid ranking.
- Ad units keep the same creative options, including default or custom product pages with optional deep links.
- Rollout starts in 2026 on devices running iOS and iPadOS 26.2 or later, with Apple citing strong search-driven downloads and high conversion rates.