Overview

• Siri 2.0, promised to bring contextual awareness to iPhones, remains undelivered with Apple aiming to release it over the next year and Bloomberg reporting potential delays until 2027.
• Apple has launched practical AI tools including Clean Up in Photos, Genmoji, advanced Writing Tools and Priority Notifications despite holding back its flagship assistant upgrade.
• Industry analysts from Forrester and IDC emphasize that clear communication on feature readiness is vital to prevent further user dissatisfaction.
• Delays in rolling out advanced AI capabilities have also challenged competitors such as Microsoft’s Copilot Plus and Amazon’s Alexa Plus.
• Observers now see WWDC 2025 as a pivotal moment for Apple to prove that its traditionally cautious feature rollout can keep pace with rapidly evolving AI rivals.