Overview

• Apple will include the new scratch-resistant, anti-reflective coating only on its iPhone 17 Pro and Pro Max models, leaving standard 17 and 17 Air variants without the feature this year.
• Suppliers report that previous yield constraints have been overcome, enabling the facilities to begin mass production of the advanced display layer.
• The coating is designed to cut screen reflections by up to 75 percent and deliver greater scratch resistance than Apple’s existing Ceramic Shield.
• This enhancement directly responds to competitive benchmarks such as Samsung’s Gorilla Glass Armor, which already offers similar reflection reduction on the Galaxy S25 series.
• The display innovation builds on Apple’s earlier nano-texture anti-reflective glass for Pro Display XDR and iPad Pro products, reinforcing its strategy to differentiate premium models.