Apple Tests New AI Tool 'Ask' for Enhanced Customer Support

The ChatGPT-like tool aims to improve AppleCare service by generating automatic responses to technical inquiries.

Apple has launched a pilot program for a new AI tool named 'Ask', designed to enhance technical support for AppleCare advisors.
'Ask' is a ChatGPT-like tool that generates automatic responses to customer inquiries by pulling data from Apple’s internal knowledge base.
Advisors can rate the responses as 'helpful' or 'unhelpful', and the tool is currently being tested by a select group of support staff.
The tool is part of Apple's broader AI strategy, with iOS 18 expected to feature new generative AI features across various applications.
Apple aims to expand the use of 'Ask' to more advisors in the future, following the initial feedback phase.