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Apple Tests New AI-Powered Ads Platform for App Store

The technology aims to optimize ad placements and signals a potential expansion of ad-supported services.

Apple's Leap into AI-Driven Ads Unveils a New Era of Targeted Advertising and Market Growth.
Apple's focus on AI in 2024 doesn't stop at Siri and iOS 18 with a new report suggesting it is already testing AI-powered an ads platform.
Apple is currently testing the AI tool to learn how its performance can be improved further
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Overview

  • Apple is experimenting with a new AI-powered ads platform designed to optimize ad placements within the App Store.
  • The AI tool, currently in testing with a select group of advertisers, aims to enhance ad performance by determining the best placement areas.
  • Apple's move into AI-driven advertising signals potential expansion of ad-supported services across its ecosystem.
  • The technology could eventually be used beyond the App Store, including in other Apple services like Apple TV+.
  • Analysts project Apple's ad business could surge to $6 billion by 2025, driven primarily by Search Ads.