Overview
- Apple Fitness+ posted a Reel showing trainers reading a mock 'Apple Fitness+ Times' with headlines such as 'Something Big Is Coming' and 'The countdown begins.'
- The caption says, 'Word on the street is that Apple Fitness+ has big plans for 2026… stay tuned,' and reports point to January as the likely window for news, including January 1 in some coverage.
- Apple has not disclosed details, and most outlets interpret the tease as new content, programs, or trainers tied to New Year goals rather than a sweeping platform change.
- Bloomberg previously reported an internal review of Fitness+ and a separate paid, AI-driven Health+ service planned for 2026, which commentators view as unrelated to this teaser.
- The teaser follows Fitness+ launching in 28 more markets with AI-powered dubbing and a confirmed Japan rollout in early 2026, and the ad features trainers including Bakari Williams, Molly Fox, and Dice Iida-Klein.