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Apple Marketing Chief Teases M5 MacBook Pro ‘Coming Soon’

The post from Greg Joswiak signals a near-term Mac update centered on Apple’s next‑generation M5 hardware.

Overview

  • Joswiak shared a short X video showing a MacBook silhouette shaped like a Roman numeral V with the caption “Mmmmm… something powerful is coming,” hinting at the M5 chip.
  • Industry reporting, including Bloomberg’s Mark Gurman, indicates Apple is likely to announce a base 14-inch MacBook Pro with M5 this week.
  • Recent YouTube unboxings point to iPad Pro units already using M5, and a Vision Pro with a faster chip has been reported as likely, aligning with an FCC filing.
  • The refreshed 14-inch MacBook Pro is expected to emphasize internal performance gains without major design changes, according to multiple outlets.
  • Higher-end MacBook Pro models with M5 Pro and M5 Max chips are reportedly slated for 2026, reflecting a staggered rollout strategy.