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Apple Targets September Launch for iPhone 17 Series With Ultra-Thin Air Model

The series is expected to feature an ultra-thin Air model with upgraded cameras, enhanced A-series chips, 120Hz ProMotion displays, low-power OLED plans for 2027.

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Overview

  • Pre-orders for the iPhone 17 series are expected to begin September 12, 2025, with retail availability set for September 19 following an anticipated launch event between September 11 and 13.
  • The upcoming lineup is rumored to consist of four models—the iPhone 17, new ultra-thin iPhone 17 Air replacing the Plus variant, iPhone 17 Pro and iPhone 17 Pro Max.
  • All models are expected to include 120Hz ProMotion OLED displays and a 24MP front camera, with Pro variants offering triple 48MP rear sensors, periscope zoom and 8K video recording.
  • The series will likely be powered by Apple’s next-generation A19 chips, with Pro models using the A19 Pro and up to 12GB of RAM for enhanced performance.
  • Reports indicate a price increase over the iPhone 16 series, with the base model starting around Rs 89,990 in India and the iPhone 17 Air pegged at approximately Rs 99,900, and Apple is exploring low-power LTPO OLED displays for 2027 models.