Overview

• Apple is exploring generative AI techniques to compress chip design cycles and boost productivity, senior VP Johny Srouji said.
• The company relies on electronic design automation firms such as Cadence Design Systems and Synopsys, which are integrating AI features to handle complex layouts and verification.
• The M5 chip, built on a 3nm N3P process, has entered mass production and will power upcoming MacBook Pro, iPad Pro and Vision Pro models with enhanced Apple Intelligence capabilities.
• Srouji reflected on the 2020 Mac transition from Intel to Apple Silicon as a high-stakes bet that demanded a full in-house hardware and software overhaul.
• Industry reports suggest Apple is developing custom chips for AI servers, smart glasses and future Mac models targeting a 2026–27 launch.