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2d ago

Apple Store Goes Dark Ahead of iPhone Event as Leak Points to 'iPhone Air' Branding

Apple’s online store is offline ahead of today’s ‘Awe Dropping’ keynote.

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the apple store site with a message reading it is down and will be back shortly
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People walk past the Apple store in the Americana at Brand shopping center on the day after Christmas on December 26, 2023 in Glendale, California.

Overview

  • Apple’s keynote is scheduled for 1 p.m. ET, with four new iPhones widely expected including a new ultra‑thin model alongside Pro and Pro Max versions.
  • The Apple Store displays a “Be right back” message, a standard pre‑launch move before updated product pages go live.
  • Leaker DuanRui shared a purported Chinese warranty leaflet that names the thin model simply “iPhone Air,” rather than “iPhone 17 Air,” though the document has not been verified.
  • Tipster PhoneArt posted similar paperwork citing “iPhone Air” with 256GB storage in Space Black, details that remain unconfirmed.
  • Reports also point to AirPods Pro 3 and new Apple Watch models being announced, with rumored preorder and software release timing still not official.